Media buyer. Operator. Builder.
I spend money on adsso you make morethan you spent.
Meta, Google, YouTube. Direct response only. I run my own brands with the same playbook I run for clients, so every dollar has to earn its keep.
$0M+
managed spend
0 figure
launches run
0+ years
buying media
no fluff
What I actually do
Paid media buying
Meta, Google, YouTube. Daily hands on the account. No junior team, no black box.
Creative strategy
Hook banks, persona maps, testing rhythms. Ads are a volume game with rules. I have the rules.
Tracking and attribution
If the numbers lie, the decisions lie. I build the tracking stack so you know what actually works.
Systems and automation
Reporting, anomaly alerts, launch pipelines. I build the machinery so scale does not depend on heroics.
ads on
Work
Names I have run money behind, in one way or another.
the process
How I work
Audit the numbers first.
No spend moves until the tracking tells the truth.
Build the hook bank.
Angles by persona, written to be tested, not admired.
Test fast, kill faster.
Clear rules, short windows, no pet ads.
Scale what survives.
Push the winners, protect the margin, repeat.
built in house
Systems
I build the tools I use. Multi-client reporting, anomaly detection, and launch pipelines running on my own hardware. Boring on purpose. Reliable on purpose.
Let's make the ads pay.
Tell me what you sell. I will tell you straight if I can help.